Prime Choice is the choice we want most.

PRIME CHOICE is our idea of a great life.
The kind of life where you can have everything, you don’t have to limit yourself or give up on anything.
Prime Choice is about making yourself happy, doing what you want, pursuing your dreams, and fulfilling your desires.

Your Prime Choice takes you where you want to be.
Your choice.

PRM is a fusion of luxury fashion with urban style. It serves as a platfrom showcasing selected global brands, limited collections crafted by international designers, exclusive sneaker releases and coveted items sought by collectors.

It is an exclusive lifestyle club created for and by discerning connoisseurs of life and passionate fashion enthusiasts who share a deep appreciation for culture, a keen ear for music, an affection for art, and a profound enthusiasm for design.

PRM is a destination for those inspired not only by well-known top brands but also by the fashion avant-garde appreciated by a select few; for individuals who unapologetically express themselves and live by their principles.

PRM values good design, inspires you to play with fashion and express yourself no matter the circumstances.

#ItsThePrimeChoice #PRM

PRM is a trendsetter in combining luxury fashion with street style.
It offers a carefully curated range of high-end street fashion and selected collections from international designers, including the niche ones.

Brands available at PRM include: MM6 Maison Margiela, Rick Owens, Ambush, JW Anderson, Kenzo, Represent, Common Projects, Y-3, adidas Originals, A Bathing Ape, Marcelo Burlon, Heron Preston, A.P.C., Undercover, Filling Pieces, Drole de Monsieur and Sporty & Rich.

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